Hip Hop Beauty The Collection

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Welcome to Hip-Hop Beauty Circa 1973 (HHB Circa '73) — an immersive luxury culturalecosystem where hip-hop heritage meets modern beauty, fashion, technology, and commerce.
Co-founded by Ashunta Sheriff-Kendricks and Thembisa Mshaka, HHB is a curated, shoppable fusion of art, fashion, music, AI technology, live performance, and experiential retail. Rooted in the five decades of hip-hop culture that redefined global beauty standards, HHB honors the pioneers while spotlighting today's innovators shaping what beauty means now.
From braid bars and makeup activations to runway moments, live performances, art exhibitions, and tech-driven storytelling, HHB transforms self-expression into a high-impact, monetizableexperience. This is where authenticity becomes aspiration, culture becomes commerce, and beauty becomes a global language — creating a powerful platform for brand partnerships, licensing, and long-term cultural relevance.

The Tour: 2026-2027 Cities & Experiences

FEBRUARY 2026 | NYFW


New York Fashion Week February 12th at Studio 6

NYC EXHIBITION PREMIERE 

Music, Cocktails, and Panel Discussion

Thursday, February 12

STUDIO6

5:00–8:30P

9P Gen Art Private Dinner - Love BBQ NYC

Programming Highlights

•    VIP Hour & Cocktail Reception — 5:00–6:00 PM
    •    Music by World-Renowned DJ Hard Hittin Harry
    •    Hip Hop Beauty Exhibition Open — 6:00–8:00 PM
    •    Panel Discussion " Creatives in conversation." — 6:30–7:00 PM


CULTURE CREATORS CELEBRATES 10 YEARS OF IMPACTING CULTURE WITH HIP HOP BEAUTY CIRCA 1973 AT THE BEVERLY HILTON

Honoring the women who shaped Hip-Hop’s visual legacy, this immersive beauty experience arrives as Moët Hennessy returns for Culture Creators 10th Awards Brunch

BEVERLY HILLS, CA, UNITED STATES, June 18, 2026 /EINPresswire.com/ -- As Culture Creators celebrates its 10th anniversary of honoring the innovators, tastemakers, and visionaries who shape culture, the organization will present Hip Hop Beauty, an immersive exhibition and beauty experience taking place June 25-29, 2026, at The Beverly Hilton during BET Awards Weekend.

Powered by presenting sponsors Hello Beautiful and Hip-Hop Wired, and produced in partnership with Hip Hop Beauty Circa 1973, Ashunta Sheriff Beauty, THEBO, and Mshaka Media, the activation celebrates the foundational influence of Black women on Hip-Hop's visual identity, beauty standards, and cultural impact.

Curated by award-winning creative producer and author Thembisa S. Mshaka and celebrity makeup artist and beauty entrepreneur Ashunta Sheriff-Kendricks, Hip Hop Beauty will feature a five-day photography exhibition from June 25-29 honoring the women whose creativity, style, and influence helped define generations of Hip-Hop culture. The exhibit, on display throughout the weekend in The Beverly Hilton lobby, will showcase celebrity photography from Keith Major, Mazi Smazi, and Stacy Gray, with works available for purchase.

"Culture Creators has spent the last decade celebrating the people behind culture's biggest moments," said Joi Brown, Founder and CEO of Culture Creators. "As we commemorate this milestone year, Hip Hop Beauty shines a light on the women whose contributions helped shape the look, feel, and global influence of Hip-Hop while creating an unforgettable experience for BET Awards Weekend."

"We are honored to welcome Culture Creators back to The Beverly Hilton as they celebrate the 10th anniversary of their Innovators & Leaders Awards Brunch," said David Ecija, General Manager of The Beverly Hilton. "Over the years, the organization has brought together influential voices shaping culture across industries. We're proud to host this occasion, including a photography exhibition celebrating the legacy of women in hip hop, and we look forward to recognizing the leaders and innovators whose work continues to drive meaningful change."

Guests are invited to visit the Hip Hop Beauty Bar in the Wilshire Tower of The Beverly Hilton throughout the weekend for complimentary beauty touch-ups, product discovery, premium gifting, refreshments, content capture moments, and exclusive programming.

Weekend highlights include:

• Friday, June 26 (4 PM – 8 PM): Creatives In Conversation Author Aliya S. King moderates Founders Panel of exhibiting artists and innovators shaping the future of beauty and cultural preservation at 6PM.

• Saturday, June 27 (9 AM – 6 PM): Beauty and hair touch-ups, terrace views and refreshments.

• Sunday, June 28 (10 AM – 2 PM): Meet Stacy Gray,hair artist, educator, and founder of luxury braiding care line THEBO, plus glam touch-ups and Hip Hop Beauty lobby exhibition on view.

The activation serves as a centerpiece of Culture Creators' 10th Anniversary celebration leading into the 10th Annual Culture Creators Awards Brunch, where industry leaders including Janelle James, Andrew Hawkins, Jermaine Dupri, Suzanne DePasse, Jason Lee, Druski, and Bethann Hardison will be recognized for their extraordinary contributions to culture.

Returning as official spirits partner, Moët Hennessy will help elevate the invite only Culture Creators Brunch experience with premium hospitality and custom cocktails featuring SirDavis American Whisky, Hennessy, Volcán De Mi Tierra Tequila, and Chandon Spritz. The partnership also supports the Culture Creators HBCU+ Scholarship Fund, which provides educational opportunities and resources to the next generation of creators, entrepreneurs, and cultural leaders.

For more information, please follow @officialhiphopbeauty and @theculturecreators on Instagram for updates and programming announcements.

ECOCSYSTEM CALENDAR

SUMMER 2026 | SAN FRANCISCO BAY AREA

Private Collectors Evening

An intimate, invitation-only exhibition featuring:

  • Live poetry
  • Music performances
  • Private art viewing and collector conversations

AUGUST 2026 | TORONTO & MARTHA’S VINEYARD

Dual City Cultural Experiences

Two distinct but equally curated moments:

  • Toronto: Global diaspora, fashion, and music convergence
  • Martha’s Vineyard: Intimate luxury, art, and cultural storytelling

2027 | MIAMI ART BASEL

Full Circle Back In Miami

2027 | CHICAGO AUTO SHOW

Chicago's Auto Show & Art

RECLAMATION

Reclamation is the process of recovering or restoring something to a useful state, particularly land or materials that have been damaged, abandoned, or discarded. It can refer to environmental restoration, such as reclaiming mined land or wetlands, or the recovery and reuse of materials from waste.

RECOGNITION

The act of identifying someone or something from previous encounters or knowledge. Formal acknowledgment of someone's efforts, accomplishments, or contributions (e.g., employee recognition, awards, public praise) Official acceptance or approval of something as valid or legitimate (e.g., diplomatic recognition of a country, professional credential recognition)

REDEMPTION

is the act of being saved, restored, or freed from past mistakes, wrongdoing, or difficult circumstances. It represents a second chance—the process of making amends, finding forgiveness, or transforming oneself to overcome previous failures and regain dignity, purpose, or moral standing. Redemption often involves personal growth, accountability, and the opportunity to rewrite one's story through positive change.

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