Our Story
Welcome to Hip-Hop Beauty Circa 1973 (HHB Circa '73) — an immersive luxury culturalecosystem where hip-hop heritage meets modern beauty, fashion, technology, and commerce.
Co-founded by Ashunta Sheriff-Kendricks and Thembisa Mshaka, HHB is a curated, shoppable fusion of art, fashion, music, AI technology, live performance, and experiential retail. Rooted in the five decades of hip-hop culture that redefined global beauty standards, HHB honors the pioneers while spotlighting today's innovators shaping what beauty means now.
From braid bars and makeup activations to runway moments, live performances, art exhibitions, and tech-driven storytelling, HHB transforms self-expression into a high-impact, monetizableexperience. This is where authenticity becomes aspiration, culture becomes commerce, and beauty becomes a global language — creating a powerful platform for brand partnerships, licensing, and long-term cultural relevance.
The Tour: 2026-2027 Cities & Experiences
RECLAMATION
Reclamation is the process of recovering or restoring something to a useful state, particularly land or materials that have been damaged, abandoned, or discarded. It can refer to environmental restoration, such as reclaiming mined land or wetlands, or the recovery and reuse of materials from waste.
RECOGNITION
The act of identifying someone or something from previous encounters or knowledge. Formal acknowledgment of someone's efforts, accomplishments, or contributions (e.g., employee recognition, awards, public praise) Official acceptance or approval of something as valid or legitimate (e.g., diplomatic recognition of a country, professional credential recognition)
REDEMPTION
is the act of being saved, restored, or freed from past mistakes, wrongdoing, or difficult circumstances. It represents a second chance—the process of making amends, finding forgiveness, or transforming oneself to overcome previous failures and regain dignity, purpose, or moral standing. Redemption often involves personal growth, accountability, and the opportunity to rewrite one's story through positive change.
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